ITV Sport and British Eurosport will show the Tour de France, cycling’s showpiece event, until 2019 after agreeing a new deal which extends both network’s commitment to the sport.
The free-to-air broadcaster has been home to the Tour De France for UK terrestrial viewers since 2001. Its previous deal runs through to 2015 and under this fresh agreement its critically acclaimed coverage will continue until at least the end of the decade.
In addition, Eurosport will also continue to broadcast live action of the Tour de France in the UK and across Europe until 2019.
Both UK broadcast deals follows a new agreement between the event’s organisers, Amaury Sport Organisation and the European Broadcasting Union, an alliance of broadcasters across the continent, also announced today.
Continuing ITV4’s association with top class races in the cycling calendar, the deal also encompasses the rights to show four other events from 2016 until 2019 – Criterium du Dauphine, Criterium International, Liege-Bastogne-Liege and Paris-Roubaix.
The agreement also extends Eurosport’s current broadcast rights for key races managed by ASO – including Paris-Roubaix, Liege-Bastogne-Liege, Fleche Wallone and Paris-Nice.
Cycling coverage has benefited from a surge in interest in the sport in Britain over the past decade, propelled by famous Tour wins for Bradley Wiggins and Chris Froome over the past two years.
Niall Sloane, ITV Director of Sport said: “We are clearly in the midst of a golden era in cycling in Britain and more than ever before, the Tour De France is a landmark event in the sporting calendar.
“ITV has a long-standing commitment to showing key cycling events and it has been wonderful to witness the growth of the sport’s popularity in recent years.
“With this new agreement, we aim to bring our viewers even more of the best action across a range of important races and continue giving the Tour de France the first rate coverage it deserves.”
In addition to the Tour De France, ITV’s substantial cycling portfolio includes the Tour of Britain, Vuelta a Espana and the Halfords Tour Series.
ITV4’s Tour of Britain coverage begins on September 15, encompassing extensive live coverage along with highlights programmes.