Premiership Rugby has confirmed that BT Sport will screen the inaugural World Club 7s tournament live from Twickenham on August 17-18.
The ground-breaking event brings together some of the biggest names in club and provincial rugby for the first time in the history of sevens rugby.
Teams from both the Northern and Southern Hemispheres, together with some of the emerging names in the sevens game, will compete for the new trophy in mid-August.
BT Sport will act as host broadcaster for the tournament, which is then set to expand further in 2014 and 2015 as sevens rugby heads towards its debut at the Rio Olympics in 2016.
Plans are underway to have the strongest club and provincial teams in the world qualifying through domestic 7s championships.
“We are delighted that BT Sport are showing the World Club 7s live”, said Dominic Hayes, Premiership Rugby’s commercial director.
“It’s an indication of the pace the tournament is gathering pace on a daily basis!
“BT Sport will broadcast three hours live on Saturday followed by five and a half hours on Sunday starting with ACT Brumbies against Auckland, as the competition reaches a crescendo.”
Head of BT Sport, Simon Green, said: “BT Sport is the new home of rugby union and we are delighted to be showing world class 7s to kick off our rugby coverage.
“Rugby union is entering a thrilling phase and we will be bringing the very best of the action to our viewers.”
Eleven of the sides in this cross-hemisphere tournament have already been decided with the twelfth to be revealed on August 9, the date of the J.P. Morgan Premiership Rugby 7s finals at The Recreation Ground, Bath, which is also live on BT Sport.
The new BT Sport channels launch on August 1 with coverage of the first round of the Premiership 7s competitions, while the first live Aviva Premiership matches on the network will be broadcast in September.