May 12, 2013
Channel 4 has won the BAFTA TV award in the ‘Sport and Live Event’ category for its ground-breaking coverage of the London 2012 Paralympic Games.
The broadcaster fought off strong competition from the production team behind the London 2012 opening ceremony, as well as BBC Sport’s coverage of ‘Super Saturday’ at the London 2012 Olympics and the Wimbledon men’s singles final.
Commenting on stage on behalf of the Channel 4 on-air team at the ceremony staged at London’s Royal Festival Hall, former Paralympian Ade Adepitan, who co-presented alongside Clare Balding at the Games, said he was in shock that the broadcaster had claimed the prize.
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Posted by SportOnTheBox
February 8, 2013
Channel 4 has secured the rights to screen the Paralympic Games in a historic deal with the International Paralympic Committee for the Sochi 2014 Winter Games and Rio 2016 Summer Games.
The deal, believed to be worth about £7m, includes multi-platform broadcast rights within the UK and will see the broadcaster build on its acclaimed coverage of London 2012 which broke UK viewing records for Paralympic sport and reached 69 per cent of the population.
As part of the agreement Channel 4 will screen over 45 hours of coverage from next year’s Paralympic Winter Games in Sochi, the most ever by a British broadcaster, plus comprehensive coverage of the Rio 2016 Paralympic Summer Games, screening a minimum of 200 hours.
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Leave a Comment » | Disability Sport, Paralympics | Tagged: British Paralympic Association, C4 Paralympics, Channel 4, coverage, David Abraham, live, Paralympic Games, Paralympics, rights, Rio 2016, Sir Philip Craven, Sochi 2014, Tim Hollingsworth, TV rights, wins, Winter Paralympics | Permalink
Posted by SportOnTheBox
December 13, 2012
Channel 4′s ‘Meet The Superhumans’ tag-line for the London 2012 Paralympic Games has emerged as one of the most successful marketing campaigns of the year after winning a host of awards.
As well as sweeping the board at the Promax Awards and the British Television Advertising Awards, Channel 4′s innovative work on promoting the Paralympics has also been given the prestigious Campaign of the Year award by Campaign magazine.
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Leave a Comment » | London 2012 | Tagged: advert, awards, C4 Paralympics, Channel 4, coverage, Ellie Simmonds, Jody Cundy, Jonnie Peacock, London 2012, meet the superhumans, Oscar Pistorious, Paralympic Games, Paralympics, promo, superhumans, trailer | Permalink
Posted by SportOnTheBox
September 9, 2012
Britain’s carnival of sport culminates with a victory parade through the heart of London to honour the sensational efforts and achievements of Great Britain’s Olympic and Paralympic athletes.
More than a million people are expected to line the streets of London as over 800 athletes travel on 21 floats from Mansion House to Buckingham Palace on Monday, September 10.
BBC One, Channel 4 and Sky News will have comprehensive coverage of the day’s events, capturing the atmosphere along the route as the athletes the British public take part in the final celebration of London 2012.
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Posted by SportOnTheBox
September 8, 2012
London’s unforgettable summer of sporting drama, excitement and achievement draws to a spectacular conclusion with the closing ceremony of the London 2012 Paralympic Games.
The closing festival, called ‘Festival of Flame’ will feature best-selling British band Coldplay performing live on stage with an estimated worldwide audience of 750 million people.
Jon Snow and Krishnan Guru-Murthy present Channel 4′s coverage of the ceremony from the Olympic Stadium in Stratford, which formally draws the curtain on 11 days of sporting competition that have arguably contributed to producing the greatest Paralympics in the movement’s history.
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Posted by SportOnTheBox
August 29, 2012
The London 2012 Paralympic Games burst into life with several British medal hopes in action on the opening day of competition.
Cyclist Sarah Storey kicks off the action as she goes for the first of four possible golds in the individual C5 pursuit, and European champion Ben Quilter is one of Britain’s best hopes of a judo gold.
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Posted by SportOnTheBox
August 28, 2012
Barely three weeks on from the conclusion of a spectacular Olympic Games, London is ready to welcome the world once again for what promises to be another electrifying sporting celebration as the 2012 Paralympic Games begin.
Stratford’s Olympic Stadium will be the focus of the sporting world as the 14th Paralympic Games is officially opened during a powerful and thought-provoking Opening Ceremony, marking the start of 11 days of elite sporting competition in what is being billed as the biggest and best Paralympic Games ever.
Channel 4 will have exclusive coverage of this historic occasion, presented by veteran news anchor Jon Snow and commentary on the evening’s events provided by Krishnan Guru-Murthy.
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Posted by SportOnTheBox
August 23, 2012
Channel 4′s pioneering coverage of the London 2012 Paralympic Games will be fronted by a ground-breaking team of presenters and reporters who will guide viewers through the biggest Games ever.
Around half of the on-air team are disabled – including eight new faces drawn from a nationwide talent search – and they will be partnered with a selection of established sports broadcasters.
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Posted by SportOnTheBox
August 20, 2012
After years of working and waiting, countless months of heady anticipation, and weeks of building excitement, the London 2012 Paralympic Games have finally arrived.
Channel 4 will provide comprehensive coverage across all 12 days of competition, where viewers will witness unfettered sporting brilliance, courage, talent, triumph and tragedy, as dreams are made and broken in the cauldron of top class competitive sport.
The 2012 Paralympics will be the biggest event in Channel 4′s 30-year history, with almost 500 hours of live coverage will be broadcast during the twelve days of competition, marking the most extensive Paralympic Games coverage ever broadcast in the UK.
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Posted by SportOnTheBox
August 19, 2012
Channel 4 News anchor Jon Snow will present a live nightly show building up to the start of the London 2012 Paralympics with the help of well-known celebrities and faces from the world of sport and entertainment.
‘Jon Snow’s Paralympic Show’ will countdown to the most eagerly anticipated Paralympics ever, with profiles and reports covering all aspects of the Games.
Viewers are invited to join in the wave of enthusiasm and excitement each weeknight in the run-up to the Paralympics at 7.30pm on Channel 4.
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Posted by SportOnTheBox
May 28, 2012
Sky and Virgin Media customers will be able to watch uninterrupted coverage of the 2012 London Paralympic Games this summer via three new channels dedicated to screening Channel 4’s exclusive live coverage
Channel 4′s extra channels, which are being created specifically for the Paralympics, will be available in both standard definition (SD) and high-definition (HD) on Sky, meaning that more than five million customers with Sky+HD boxes will be able to enjoy the Paralympics in pinpoint high-definition, creating an even richer and more immersive experience.
The channels are also expected to launch on Virgin Media, and will complement Channel 4′s comprehensive coverage across C4, More4 and channel4.com.
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Posted by SportOnTheBox
May 20, 2012
Channel 4 will screen more than 20 hours of coverage from BT Paralympic World Cup in Manchester on 22-26 May.
This will be the London 2012 Paralympics broadcaster’s second successive year covering the event, which will act as vital preparation ahead of the Paralympic foray in just over 100 days.
Channel 4 will also utilise the majority of their Paralympic Games on-screen team at the Manchester Regional Arena, including Clare Balding and Ade Adepitan, giving viewers a taste of what is to come from their presenting line-up later this summer.
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Leave a Comment » | Disability Sport | Tagged: Ade Adepitan, Arthur Williams, Athletics, boccia, BT, BT Paralympic World Cup, Channel 4, Clare Balding, Daraine Mulvihill, Debra Poulton, disability sport, Football, Georgie Bingham, Jonathan Edwards, Kellly Cates, London 2012, Manchester, Paralympic Games, Paralympic World Cup, Paralympics, rick edwards, wheelchair basketball | Permalink
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LONDON 2012: Paralympics Closing Ceremony – Exclusively live on Channel 4
September 8, 2012London’s unforgettable summer of sporting drama, excitement and achievement draws to a spectacular conclusion with the closing ceremony of the London 2012 Paralympic Games.
The closing festival, called ‘Festival of Flame’ will feature best-selling British band Coldplay performing live on stage with an estimated worldwide audience of 750 million people.
Jon Snow and Krishnan Guru-Murthy present Channel 4′s coverage of the ceremony from the Olympic Stadium in Stratford, which formally draws the curtain on 11 days of sporting competition that have arguably contributed to producing the greatest Paralympics in the movement’s history.
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