ITV secures multi-year Goodwood motorsport coverage deal

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ITV has agreed a new three-year deal to show live and highlights programming of the Goodwood’s Festival of Speed, Goodwood Revival and Members’ Meeting.

Julia Bradbury and David Green presented ITV’s Goodwood Festival of Speed programming, combining a mixture of event highlights, consumer and car technology shows for both ITV and ITV4.

The free-to-air broadcaster will also air live coverage and highlights of the Goodwood Revival live in September.

Celebrating its 25th Anniversary this year, the Festival of Speed was broadcast in the UK live on Sky Sports, as well as online streaming coverage via the BBC Sport website, all supplemented by ITV’s highlights programmes.

Alongside the ITV deal, the Goodwood Road & Racing Company has extended its existing contract with sports agency Aurora Media Worldwide (AMW) until 2020.

This will see AMW continue to produce host live coverage for Goodwood’s own YouTube channel and syndicated digital platforms where the Festival of Speed live stream was watched by 5.5 million viewers.

As host broadcaster of the event and producer of ITV’s Goodwood coverage, AMW distributes Goodwood’s content globally with the 2018 Festival of Speed being broadcast across 40 channels internationally.

Lawrence Duffy, Managing Director at AMW, said:

“We’re delighted to be extending our very successful relationship with both ITV and Goodwood; it’s been a very fulfilling partnership for all three parties. I’m also excited that the reach of our programming now includes Sky Sports and the BBC Sport online in the UK.”

Tracey Greaves, Chief Commercial Officer at Goodwood, said:

“As the success of our motorsport events continues to grow we are thrilled to be extending our long-term partnership with ITV. To be expanding our coverage with both the BBC and Sky Sports is a really great achievement by AMW and we are very excited to be working with them.”

Goodwood Festival of Speed and the Goodwood Revival highlights shows have been broadcast on ITV since the early 2000s, with coverage of the Members’ Meeting added in 2017.

John Claridge, ITV4 scheduler, added:

“I’m delighted we will be able to bring viewers live coverage and highlights of wheel-to-wheel racing and the best in heritage motoring from Goodwood for another three years.

“This new deal highlights the importance of motorsport and motoring to ITV4’s viewers and adds to the wealth of free to air coverage we’re able to bring motorsport fans throughout the year.”

Alongside its coverage of Goodwood’s top events, ITV’s motorsport portfolio also includes live British Touring Car Championship action, as well as British Superbikes, World Superbikes and Isle of Man TT highlights.

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