Sky Sports has claimed the exclusive UK rights to broadcast the Breeders’ Cup, one of America’s showpiece horse racing events, for the next three years.
At The Races will broadcast the 2018 edition of the Breeders’ Cup World Championships on 2-3 November. Then from 2019, Sky Sports Racing will broadcast the event exclusively live following the launch of the new HD, dedicated racing channel, as the successor to At the Races, in January 2019.
Under a new partnership, ATR/Sky Sports Racing will have exclusive UK TV broadcast rights to all races from the two-day Championships and will commit significant promotion and coverage to the event and to the Breeders’ Cup Challenge Series across their digital and social media assets, including hosting another dedicated microsite on attheraces.com, the UK and Ireland’s largest racing website.
The 2018 Breeders’ Cup World Championships will feature 14 races, including 13 Grade 1 events, offering more than $30 million in prize money and awards. The event will be staged this year at Churchill Downs in Louisville, Kentucky.
Sky Sports Racing (ATR in 2018) will have exclusive on-site track access and filming rights amongst UK TV broadcasters at all three Breeders’ Cup events.
ATR will report exclusively from on course and behind the scenes at Churchill Downs in 2018 and will broadcast live on the channel, using US broadcaster NBC’s acclaimed coverage of the event.
Commenting on the deal, Matthew Imi, Chief Executive, At The Races said:
“We’re delighted to have extended our long-term relationship with the Breeders’ Cup for another three years. The event speaks for itself in terms of its profile and position within racing on the global stage.
“We’re also excited about how we can help tell the story on Sky Sports Racing and leverage the considerable might of Sky Sports, Sky Sports News and Sky Sports’ digital platforms in terms of further support.”
Craig Fravel, President and CEO, Breeders’ Cup Limited added:
“ATR has provided excellent coverage of the Breeders’ Cup for many years and we are very pleased to extend our partnership. The UK & Ireland are important markets for us particularly with our recent addition of four Royal Ascot races to the “Win and You’re In” Challenge Series, so we are excited about the opportunities ahead with Sky Sports and Sky Sports Racing.”
Sky Sports Racing will replace At The Races on or before 1 January 2019 and will be available to all Sky TV customers in the UK and Ireland at no added cost.
It will be the eleventh dedicated sports channel to be launched by the broadcaster and will be available on TV, online and on mobile devices via Sky Go for the first time.