The BBC has announced that it will continue to broadcast live free-to-air coverage the AEGON International at Eastbourne until 2024.
In an extension to the existing partnership with the Lawn Tennis Association, the new deal ensures live coverage of the tournament will remain on terrestrial television for tennis fans across TV, radio and online for a further seven years.
Since Eastbourne’s inception in 1974, some of the finest female players in the world gather annually in the seaside town to finely tune their grass courts skills ahead of Wimbledon.
The tournament returned to BBC screens in 2013 after a five-year hiatus and it is understood that the new contract will see the BBC continue to only cover the WTA tournament, while Eurosport will have exclusive live rights to the ATP event.
Commenting on the new deal, Barbara Slater, Director of BBC Sport, said:
“Eastbourne is an unmissable fixture on the women’s tennis calendar and is one of the most cherished tennis events in the UK. It’s great news that the BBC will continue to bring the tournament to audiences across all our platforms until 2024.”
Oliver Scadgell, LTA Director of Major Events, added:
“We are absolutely delighted that the International Eastbourne Event will continue to be broadcast on the BBC until at least 2024.
The support of the BBC in taking our sport to a wide audience helps us to capitalise on the success we have seen in the professional game, most notably from the likes of Andy Murray and Johanna Konta, and to get more people playing tennis, more often.”
Along with the Eastbourne International, the BBC also shows live coverage of the AEGON Championships at Queen’s Club, Davis Cup ties, ATP World Tour Finals and Wimbledon, with the corporation marking 90 years of coverage during the 2017 tournament.