Motors TV enters a new era on Wednesday, March 1, as the UK’s only TV channel dedicated to motor racing changes its name to Motorsport.tv.
The move follows the acquisition of the Motors TV network in November 2016 by Motorsport Network, which owns the growing Motorsport.com website, as well as the established Autosport and F1 Racing magazines.
In addition to the on-air rebrand, the channel’s picture quality, which has received criticism from regular viewers for many years, will now be greatly improved with the launch of an HD version on Sky and Virgin Media platforms.
Motorsport.tv will also be available on a wider range of digital platforms, with content accessible from desktop, mobile, tablet, streaming devices, gaming consoles and connected televisions to set-top devices such as Apple TV, Amazon Fire and Roku.
Founded in 2000 by Jean-Luc Roy and launched in the UK a year later, Motors TV operated five international feeds in six languages, with a reach of 30 million homes and broadcasting more than 700 live events a year.
These will now be absorbed into Motorsport.tv and provide fans with new original programming formats spanning performance road car content to the continued live broadcast of a variety of world motorsport events.
Motorsport.tv will offer live and full HD coverage of premium motorsport on two and four wheels, including the FIA World Endurance Championship, FIM MXGP and IMSA, as well as FIA World Rally Championship highlights, in addition to automotive content.
Programming will be gradually revamped to include more original content, with daily news and opinion shows, along with scripted series, documentaries and much more.
Commenting on the acquisition of Motors TV, Motorsport.com chairman Zak Brown said: “The investment will enable us to create the very first dedicated broadcast ‘home’ in our expert areas of performance motoring and motorsport.”
Jean-Luc Roy, Motors TV founder, added: “We have a simple three-point mission to deliver new content in better quality available everywhere at any time.
“Motorsport.tv will bring road car and racing fans as well as advertisers together in a home for motoring and motorsport in a fashion that has never previously existed.”
Motorsport.tv is available to viewers throughout the UK on Sky channel 447 and Virgin Media channel 545.