ITV is to launch a new programme app to complement its racing coverage which will feature the revival of the ‘ITV7’ predictor competition where viewers can win up to £100,000.
The free-to-download app, which launches to coincide with ITV Racing’s live coverage from Ascot on Saturday, February 18, will feature video clips of all of ITV’s races and features, the latest news, plus up-to-date racecards and results.
The ITV Racing programme app also sees the return of the iconic ITV7 competition, a regular fixture during the channel’s horse racing coverage in the World of Sport era in the 1970s and 80s.
App users will get the chance to win a jackpot prize of up to £100,000 and if a viewer correctly selects the winning horses in each of a day’s seven races, they will win the day’s ITV7 jackpot.
The competition is free to enter to all UK residents aged 18 or over and can be entered via the app or online via ITV’s racing website.
The app will also include insight and picks from the ITV Racing presenting team, including selections from Ed Chamberlin, Matt Chapman, Oli Bell and Richard Hoiles.
Commenting on the revival of the ITV7 for a new era, ITV Racing presenter Ed Chamberlin said: “I’m absolutely thrilled to be announcing the return of the iconic ITV7.
“Nostalgic racing fans like me will take pleasure in welcoming back an old favourite and I’m so excited that newcomers can enjoy the thrill of choosing their horses each week.
“It was actually the ITV7 that got me into racing from a young age.
“I’ve got so many fond memories of my grandfather making his picks on a Saturday morning and I’m delighted that people will have the chance to do that again with ITV Racing.”
Bookmakers William Hill, sponsors of all racing coverage broadcast on ITV and ITV4, will also back the ITV Racing app and the ITV7 competition.
William Hill chief customer officer Cem Miralay said: “We’re delighted to be the new sponsors of ITV7 and the new racing app.
“ITV7 is sure to evoke fond memories in nostalgic racing fans – and we’re sure it will become a modern-day classic in its new digital format.
“The new deal is a great addition to our sponsorship of ITV’s on-air racing coverage and further demonstrates William Hill’s commitment to the growth of horse racing.”
ITV’s new four-year deal to show UK horse racing on terrestrial television encompasses live broadcasts of almost 100 days of racing each year.
Live coverage on ITV’s main channel during 2017 will include all the major festivals such as the Grand National, the Epsom Derby, Cheltenham and Royal Ascot, the Five Classics, plus other highlights of the racing calendar such as Future Champions Day at Newmarket and Champions Day at Ascot.
In addition to the main ITV channel’s offering, ITV4’s racing coverage will see a re-introduction of free-to-air broadcasts of the Craven Meeting at Newmarket in April.
ITV will show two days including the Nell Gwyn and Craven Stakes, key trials for the 1000 and 2000 Guineas. Both days of Newbury’s winter festival featuring the Hennessy Gold Cup will also be broadcast.
— ITV Racing (@itvracing) February 17, 2017