ITV is to switch off all seven of its TV channels for one hour on Saturday, August 27, as it encourages viewers to get out and get active as part of the I Am Team GB event.
Billed as the UK’s biggest ever sports day, the big switch off will see ITV’s seven channels come off air at 9.30am to inspire the British public to get involved in sport at one of the many free events happening across the country.
Local sports clubs across the UK who have signed up to be part of the day are opening their doors to the public so they can have a go at a sport for free, with Team GB’s returning Olympians from the Rio 2016 Games joining famous faces from ITV at events across the UK.
The broadcaster is running the event in conjunction with The National Lottery, the British Olympic Association, UK Sport and Join In.
To become part of the event on the bank holiday weekend, the public can visit the I Am Team GB website www.iamteamgb.com, where they can sign up to find out all about the exciting free sporting events and activities in their area.
From hockey to handball and rowing to running, hundreds of different sporting activities will be available to try, whatever the level of fitness.
The events will also be a homecoming for our lottery-funded Olympic athletes when they return from Rio, inspiring everyone, no matter what their level of fitness, to come together with Olympic heroes and famous faces from ITV in the biggest ever UK-wide sports day.
Over £80 million has been raised each year by National Lottery players to help fund elite athletes during the four-year build-up to the Rio 2016 Olympic Games.
One of the events taking place across the UK will be hosted by 2012 Olympic long jump champion Greg Rutherford.
Greg said: “You don’t have to be an Olympian to be part of Team GB. National Lottery players make a huge difference through the support they give athletes and on the August bank holiday weekend, there is another amazing chance to be part of it.
“There are going to be thousands of fun, free events across the country so make sure you sign up, get involved and be part of Team GB!”