BT Sport Europe rebranded as BT Sport 3

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BT Sport has renamed its BT Sport Europe channel ahead of the new domestic football season which kicks off in early August.

Launched in August 2015 as the home of the network’s exclusively live UEFA Champions League and UEFA Europa League matches, the channel will now simply be known as BT Sport 3 from 6.00am on Thursday, August 4.

In addition, BT has also rebranded its Ultra HD as BT Sport 4K, with EPG numbers for the portfolio of BT Sport channels expected to be reshuffled on Sky and Virgin Media ahead of the network’s opening live matches of the new season.

The first live sport to be broadcast on the newly named BT Sport 3 will be coverage of the SIngha Premiership Rugby 7s finals from Coventry’s Ricoh Arena on Sunday, August 7 at 1.30pm.

The changes mark the start of BT Sport’s coverage of the new English football season which kicks off with the FA Community Shield match between Leicester City and Manchester United, live from Wembley on Sunday, August 7, on BT Sport 2 and BT Sport 4K.

This will be followed a week later by the start of the new Premier League season with BT’s regular live matches now kicking off in the Saturday 5.30pm tea-time slot.

Alongside the Premier League, BT Sport will also continue its exclusive coverage of both elite UEFA competitions this season, as well as live action from the FA Cup, Vanarama National League, Scottish Premiership and the best of the action from the German, Italian and French leagues.

For details of all live games coming up on the box, visit SOTB’s live football page.

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