BBC extends RideLondon rights to 2019

0

BBC Sport has secured a three-year extension of its contract to screen live free-to-air coverage of the annual RideLondon festival of cycling.

The deal gives the corporation exclusive UK rights to event, known as cycling’s equivalent of the London Marathon, across TV, radio and online platforms from 2017 to 2019 inclusive.

The BBC has been the host broadcaster of RideLondon since its inception in 2013, with the event forming part of the capital’s legacy programme following the London 2012 Olympic and Paralympic Games.

More than 100,000 riders are expected to participate in seven different events in the fourth edition of the event, with millions of pounds being raised for charity.

Taking a cue from the London Marathon, amateur cyclists also participate in the Prudential RideLondon-Surrey 100, a 100-mile challenge on the same closed roads as the professionals.

For the first time in 2016, the event will also feature the Prudential RideLondon-Surrey 46, a 46-mile sportive created specifically for newer and also younger cyclists.

Commenting on the TV deal, Barbara Slater, Director of BBC Sport, said: ““We are very pleased to continue our relationship with London & Surrey Cycling Partnership.

“RideLondon is always a fantastic event and it’s great that our audiences will continue to get all the action from the BBC.”

Hugh Brasher, Event Director for RideLondon, added: “BBC Sport has been a fantastic partner to RideLondon.

“There has been outstanding coverage and support of every aspect of the event – from the excitement of the professional races to the moving stories of the riders raising money for charity in the mass participation sportives.

“We are delighted that our partnership is continuing.”

The 2016 Prudential RideLondon festival of cycling takes place over the weekend of July 29-31 with live coverage across BBC One, BBC Two and BBC Red Button.

Coverage begins with the Prudential RideLondon Classique women’s World Tour race on Saturday, live on BBC Two at 6.00pm.

For more information about the 2016 edition of RideLondon, visit the official website.

 

Leave a Reply

Your email address will not be published. Required fields are marked *