Twitter has signed a deal with Sky Sports to show Premier League highlights and goals on the social media platform ahead of the 2016/17 season.
As part of the agreement, Twitter users in the UK and Ireland will be able to see video clips of key moments and goals from all games broadcast by Sky Sports in real time via the @SkyFootball account.
The Sky Sports Football Centre app will also carry full highlights of every Premier League and Football League match for Sky Sports TV customers, including those shown on BT Sport after those games have ended.
Twitter users and Sky Sports subscribers in Ireland will also be able to see video content in real time from the Saturday 3.00pm games, which are not broadcast live in the UK.
This latest announcement extends Twitter’s growing presence in sport, with the social media platform having already run a similar goal clips and highlights service for broadcasters such as ITV during Euro 2016.
It also offered live and behind-the-scenes coverage of this year’s Wimbledon via its live streaming service, Periscope, and broke ground earlier this year by securing a live streaming deal with the NFL.
David Gibbs, digital director of Sky Sports and Sky News, said: “We’re delighted to be working with Twitter to bring in-game clips to football fans across the UK and Ireland as part of our biggest ever season of football.
“With more than 30 million users across a variety of platforms, Sky Sports is already the number one digital destination for sports in the UK. By expanding our partnership with Twitter, we can bring even more great action to an even bigger audience.”
With the ever-increasing demand for live or near-live sporting content across all major social media platforms, Twitter has spent much of the last year working on improving its video content and live streaming abilities in order to appeal to new users.
Twitter’s Theo Luke said: “We can’t think of a better way to continue the momentous summer of sport on Twitter than live Premier League video clips.
“Sky Sports are incredibly innovative on Twitter so it seemed like a natural fit to work with them to bring fans the most sought after action in sport, in an instant.”