BBC releases Rio 2016 Olympics coverage trailer


BBC Sport has unveiled its 90-second trailer to mark the launch of its Rio 2016 Olympics coverage.

Broadcast for the first time on BBC One shortly after Andy Murray won his second Wimbledon men’s singles title, the animated campaign, made by Passion Pictures, showcases a world of stunning forest stadiums inspired by host nation Rio’s Tijuca Forest and the vastly competitive and diverse animal kingdom.

Over the course of the trail the skills and strength of the athletes are brought to life by the host nation’s exotic animals that gradually transition to the human world, competing in Olympic events.

The soundtrack is provided by Brit artist Jamie N Commons who has adapted his new single ‘Not Gonna Break Me’ especially for the trail, along with developing the music for the BBC’s main 2016 Olympics 2016 opening titles.

Following the blues and folk musician’s recent collaboration with X-Ambassadors on their 2014 hit ‘Jungle’, Jamie is delighted to be part of the BBC’s Olympic coverage.

Jamie said: “For me it was important that my music captured the true spirit of the Games.

“Reflecting athletes performing at the peak of their powers alongside the vibrancy that Rio is globally renowned for was not an easy task.

“But I hope those watching enjoy my work and see it as a fitting accompaniment to this stunning animation.”

The BBC Olympics 2016 trailer forms part of a larger BBC marketing campaign that will include TV trails, title sequences and radio trails.

The campaign will also be used on the BBC Sport website and across its social media channels.

The Rio 2016 Olympic Games begin on August 5 with comprehensive coverage across BBC TV, radio and online.

BBC One and BBC Four will broadcast 550 hours of live coverage across 17 days, alongside extensive coverage on the BBC Sport website and BBC Radio 5 live.

In a repeat of the popular London 2012 digital offering, up to 24 HD streams will also deliver every moment to fans whenever they want, wherever they are across mobile, tablet, desktop, connected TV and gaming devices.

Watch the full BBC Olympics 2016 trailer in the video player below.

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