BT Sport retains live Bundesliga rights to 2021


BT Sport has clinched a new deal to continue screening German Bundesliga football exclusively live in the UK until 2021.

Starting in September 2017, the new contract will run until the end of the 2020/21 season and extends BT’s current rights to show top flight football from Germany, which the channel has broadcast since its inception in 2013.

Alongside Bundesliga coverage, BT Sport will also continue to have live rights to DFL Supercup and German Bundesliga 2 matches, as well as preview shows and highlights programmes throughout the season.

The action from the German top flight in 2016/17 will see former Chelsea manager Carlo Ancelotti take control at Bayern Munich for his first season.

Famous names set to be in action next season include World Cup-winning captain Philipp Lahm, Franck Ribery, Robert Lewandowski, Pierre-Emerick Aubameyang, Andre Schurrle and Javier Hernandez.

The deal is in addition to BT Sport’s exclusive coverage of elite European competitions, including the UEFA Champions League, UEFA Europa League, Premier League, Scottish football, Serie A in Italy and Ligue 1 in France.

Delia Bushell, Managing Director of BT TV & BT Sport, said: “We’re delighted to have won the tender for the next period of Bundesliga rights, enabling us to continue to be the home of the Bundesliga and German football until 2021.

“Combined with our excellent line up of exclusively live matches from the UEFA Champions League, UEFA Europa League, Serie A and Ligue 1, the Bundesliga takes its place on BT Sport as one of the best European league competitions.

“Our customers have enjoyed watching German football on BT Sport since 2013 and will continue to be able to watch some of the most outstanding teams in Europe and best managers in the world, including Carlo Ancelotti.”

BT Sport’s extended deal for UK coverage of the Bundesliga follows the recent tender of its domestic TV rights, which sold for €4.6bn euros (£3.6bn), almost double their previous deal, though this is some way off the Premier League’s last live rights sale in 2015 which raised £5.14bn, the majority of which came from Sky and BT.

Jörg Daubitzer, managing director, DFL Sports Enterprises, said: “We’re delighted BT Sport will continue to offer the best of German football and bring some of the best entertainment and world class players to millions of fans and households across the UK and Ireland.

“BT Sport has and will continue to be held in high regard at the DFL and that is reflected in their high quality broadcasting and reporting. We are pleased to be able to continue this well established and successful partnership.”

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