BT Sport will continue to be the home of WTA women’s tennis in the UK after signing a new deal to show up to 52 tournaments every year from 2017.
The contract extension includes exclusive UK rights to four prestigious WTA Premier tournaments in Indian Wells, Miami, Madrid and Beijing, along with the season-ending WTA Finals in Singapore.
Continuing the broadcaster’s commitment to women’s tennis, which started from its launch in August 2013, BT Sport’s new deal from 2017 onwards will see an increase of 30 events per year on top of the current deal.
In addition to extensive TV coverage, BT Sport will also have the digital rights to broadcast WTA clips and content on Facebook, Twitter, Instagram and YouTube so fans can keep up to date with all the latest action and reaction across all its platforms.
The channel will continue to be the place to follow the progress of top British talents such as Johanna Konta, Heather Watson and Naomi Broady.
Alongside home-grown interest, the WTA Tour features a raft of star names including Serena Williams, Victoria Azarenka and Angelique Kerber.
Simon Green, Head of BT Sport, said: “We are delighted to not only extend our deal with the WTA but also add even more women’s tennis to our calendar.
“From 2017 we will be broadcasting up to 156 events over a three-year period and showcasing the best in women’s world tennis and British tennis too.
“We have been broadcasting elite tennis since 2013 and this reiterates our commitment to women’s sport.”
Steve Simon, WTA CEO, said: “We’re delighted BT Sport will continue to offer the best of women’s tennis and bring our premium events and world-class players to millions of fans and households across the UK and Ireland.”
John Learing, Managing Director, WTA Media, said: “We’re obviously thrilled to be able to continue our relationship with BT Sport.
“Their investment in our sport goes far beyond a rights fee. They are a true partner in every sense of the word.”