UKTV’s free-to-air entertainment channel Dave will continue to follow David Haye’s comeback to the ring after securing the rights for the former two-weight world champion’s latest fight at The O2 Arena on May 21.
A peak audience of 3.2 million people tuned into Dave’s live boxing debut in January to watch ‘The Hayemaker’ return to the ring for the first time in three and a half years and knock out Mark de Mori in 131 seconds.
Haye, one of only two boxers to have unified the cruiserweight division and won the heavyweight world title, now turns his attention to Arnold ‘The Cobra’ Gjergjaj – the EE-EU heavyweight champion from Kosovo who is unbeaten in 29 fights.
‘The Cobra’ has real pedigree having sparred with some of the biggest names in boxing including current WBA, WBO and IBO heavyweight world champion, Tyson Fury, and the man he won those titles from, Wladimir Klitschko.
Dave’s second foray in live boxing follows the news that the channel will broadcast live darts for the first time after picking up the rights to screen the BDO World Trophy tournament, which will be held on the weekend following the Haye fight.
Commenting on the announcement, David Haye said: “I’m thrilled that my latest fight will once again be free-to-air on Dave.
“I was overwhelmed with the peak audience of 3.2 million who tuned in to my fight against Mark de Mori.
“Boxing is booming in the UK right now and these figures prove it. I always said I wanted to bring boxing back to the masses and in partnership with UKTV we really did do that in January.”
“I was really impressed with the coverage and production of my comeback fight and I’m looking forward to once again be fighting on Dave and taking the sport to a broader audience.
“This Haye Day will feature a longer live show with an even better undercard and more musical entertainment.
“It promises to once again be a must-watch event.”
Also fighting on Dave’s second ‘Haye Day’ bill will be former two-time world heavyweight champion Shannon Briggs, with the view to a showdown with David Haye later in the year if both are victorious.
Nicknamed ‘The Cannon’, Briggs brings a wealth of experience with a record of 59 wins and six loses.
Briggs has been actively pursuing a fight with The Hayemaker for a number of months but will have to overcome former European heavyweight champion Alexander Dimitrenko, who boasts a record of 38 wins (24 KOs) and only two losses, in order to secure a future fight with Haye.
‘Haye Day’ will also see two Essex-based middleweights fight for the English title as ‘Smokin’ Joe Mullender takes on Lee ‘Banjo’ Markham over 10 rounds.
The personal rivalry between the two hard hitting, all-action middleweights provides the ideal warm-up with neither fighter willing to taking a backward step in what promises to be a battle that goes the distance.
Dave’s three-hour broadcast on the evening of Saturday, May 21, will include highlights from the night’s undercard at The O2, including Briggs versus Dimitrenko; a 10-round English middleweight title fight; plus Sheikh Fahad Bin Khalid Al Thani, a member of the ruling family of Qatar and the country’s first ever professional boxer, makes his debut.
There will be also be all the action and insight from ringside, led by presenter Paul Dempsey, as well as musical performances from a number of household names.
Richard Watsham, UKTV director of commissioning, said: “I’m thrilled that David wants to be back on Dave for his next fight, it speaks volumes about our relationships with top talent.
“We broke records for the channel back in January when David defeated Mark de Mori.
“I have no doubt that with the developing rivalry with Shannon Briggs adding extra tension, 21st May promises to be bigger, better and even more entertaining.”
Dave’s general manager Steve North added: “After the smash-hit first match we are delighted to welcome David back to the channel.
“We are confident we can continue to build on the brilliant sporting coverage we delivered in January.
“The second Haye Day promises even more entertainment and even more boxing as we are able to offer more air time for fans to see boxing for free.”
‘Haye Day’ will be promoted by David Haye’s own promotional company Hayemaker Boxing Ltd with support from The O2.