Premier Sports has secured a late renewal of its rights to show live coverage of NASCAR Sprint Cup races ahead of the start of the 2015 season.
The new three-year contract for the subscription sports broadcaster to screen all 36 races from the top-tier Sprint Cup runs through to the end of the 2017 season, beginning with the opening round of the 2015 campaign, the Daytona 500, on February 22.
In a statement via its website, a Premier Sports spokesperson said: “We are delighted to finally announce the confirmation of 3 more years exclusive NASCAR Sprint Cup coverage in the UK.
“We thank you for your support over the last 4 seasons and patience waiting for the new TV deal to be announced.
“With this news and the addition of HD coming in the summer it is a good time to be a fan of NASCAR in the UK.
Premier Sports has covered NASCAR Sprint Cup motor racing in the UK since the beginning of the 2011 season, though there had doubts as to whether the channel would continue to screen live coverage of the series this year, with an increase in rights fees cited by the channel as the main blockade to a deal being struck earlier.
The channel will use the broadcast and commentary feed for its live coverage provided by NBC Sports and FOX Sports, who share TV rights to the series in the United States.
NASCAR’s Sprint Cup season is divided into different segments; after the first 26 races, the 10 highest ranked drivers, plus the two with most race wins are seeded and begin what is known as ‘The Chase’ for the championship.
The 2015 season will see a host of changes in the championship’s regulations, including reduced horsepower, a reduced rear spoiler and new automated pit road officiating.
Many of the sport’s biggest names, including defending champion Kevin Harvick, Jeff Gordon, Jimmie Johnson, Dale Earnhardt Jr, Danica Patrick, Carl Edwards and Matt Kenseth will be back in the cockpit to fight it out to win American motorsport’s most prestigious title, over the gruelling 36-race schedule which covers the length and breadth of the USA.
Premier Sports has been running since 2010 and offers fans in the UK an opportunity to receive wall-to-wall coverage of variety of top sporting events.
Its current portfolio is made up of over 1,000 live events per year and includes NRL and Four Nations rugby league, as well as regular ice hockey, motorsport, GAA and South American football.
For further information on how to subscribe to Premier Sports, visit premiersports.tv.