BT Sport extends live NBA rights partnership

The NBA and BT Sport have announced a multi-year expansion of their UK TV partnership that will provide fans with continued coverage of the world’s greatest basketball league for the next few seasons.

As part of the extended agreement, which will commence from the 2015-16 season, BT Sport will broadcast up to seven live games each week throughout the regular season, all appearing across BT Sport 1, BT Sport 2 and ESPN.

The first and second rounds of the play-offs, as well as every game of the conference finals and NBA Finals in June will also be broadcast live across the BT Sport network.

Major events throughout the NBA season, including NBA All-Star, Christmas Day and Martin Luther King Day will also be covered exclusively by the channel.

NBA fans will be able enjoy all the must-see action on new platforms thanks to the wider television distribution of NBA programs and highlights and the inclusion of a weekly free streamed game via the BT Sport website and app, as well as NBA platforms, capable of reaching more than 20m broadband households in the UK.

BT Sport has screened live NBA coverage since December 2013, having picked up the rights a few weeks into the new season following uncertainty over a UK television deal being struck.

Simon Green, head of BT Sport said: “I’m delighted that BT Sport will continue as the home of the NBA in the UK and Ireland.

“The NBA is simply the best basketball in the world and this year we will broadcast even more live and exclusive NBA games than ever before.”

“Through the extension of our partnership with BT Sport, fans can continue to enjoy a wealth of NBA content and programming in the UK and Ireland,” said Elsa Memmi, NBA vice president, Global Media Distribution, EMEA.

“BT Sport has proven to be the ideal partner to serve as an official TV destination of the NBA in the UK and Ireland and we look forward to collaborating further to provide fans with live NBA games, highlights, magazine shows, unique behind-the-scenes programming and more.”

The partnership will also feature co-operation between BT Sport and the NBA on production of games in 4K, which delivers 4000DPI, or four times as much resolution as most current televisions in 1080DPI.

NBA Global Games London 2015 at the O2, presented by Sportlobster will be the first ever NBA game captured in ultra high-definition 4K.

The fixture, featuring the Milwaukee Bucks versus the New York Knicks, will be broadcast live from the O2 Arena on BT Sport 1 on Thursday, January 15.

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