BT Sport is the new home of squash in the UK after signing a ground-breaking TV deal to be an official broadcast partner of the Professional Squash Association (PSA).
The agreement, starting with immediate effect, will see BT Sport screen coverage from all PSA World Series tournaments, including the showpiece World Championship, which this year is set to be staged in the American city of Bellevue, Washington, in November.
With the likes of three-time men’s World Champion Nick Matthew (pictured above) and 2013 women’s World Champion Laura Massaro amongst a group of British players currently at the top of the men’s and women’s tours, not to mention a hugely successful Commonwealth Games for the sport in Glasgow, interest in top-level squash is booming.
BT Sport will give UK squash fans the chance to watch every semi-final and final encounter live from some of world sport’s most unique locations on the PSA World Tour, with other select matches also to be aired on the channel.
As part of the deal, the first high-profile broadcast agreement for the sport of squash with a UK channel, BT Sport will also show extended tournament highlights throughout the season.
BT Sport will also receive extensive branding at all UK-based PSA events and form an integral part of all marketing and communication activity with the PSA’s growing UK squash community of over 250,000 active members.
Commenting on the deal, Simon Green, head of BT Sport, said “We’re delighted to announce our partnership with the Professional Squash Association, making BT Sport the home of squash in the UK.
“We look forward to delivering comprehensive coverage and highlights of the men’s and women’s World Series to fans in the UK.”
BT Sport made its debut in live squash coverage in November 2014 when it covered the AJ Bell British Grand Prix in Manchester.
PSA chief Alex Gough added: “We are delighted to have reached an agreement with BT Sport and look forward to working with them over the next few years in what we feel is a fantastic move for the sport.
“BT are a major broadcaster with a dedicated focus on sports and throughout our negotiations it was clear that BT are genuinely passionate about squash and excited about what the sport will add to their current line-up.
“With the recent announcement regarding a merger between the WSA and PSA, aligned with our new three-year World Series tournament structure, the next few years promise to be an exciting time for squash and we feel that BT are a perfect partner for us in that journey.”
For more information about the PSA World Tour, visit the official website.