The English Indoor Bowling Association has signed a TV deal with pan-European sports broadcaster British Eurosport for the 2014 season.
The partnership will see the Premier Threes, the EIBA’s exciting and shorter format competition, and England’s international test matches against other home nations being shown exclusively live on British Eurosport, all featuring some of the biggest names in the sport.
In announcing the new TV partnership, Peter Thompson, chief executive of the EIBA, said: “We are delighted to be working with British Eurosport this year.
“The broadcast coverage they bring will enable our players to get the exposure they deserve whilst also showcasing the sport to a far wider audience than ever before.
“This will introduce Indoor Bowls to new audiences and encourage them to become involved in the sport.”
British Eurosport, which has previous covered a range of international bowls events, takes over the rights to English indoor bowls from Premier Sports, who decided against continuing its EIBA and World Bowls Tour coverage after just one year.
David Kerr, Managing Director of British Eurosport, added: “We are looking forward to covering indoor bowls again on the channel.
“Our deal with the EIBA gives us access to some great events and their 100,000 strong membership.
“There is a sizeable community of bowls fans out there and we hope those existing bowls fans enjoy the comprehensive live coverage and that through that we can bring new fans to the sport.”
The first live coverage on British Eurosport will be on April 9-10 with the first qualifying group stage of the 2014 Premier Threes competition.
Further qualifiers will be shown live on British Eurosport on April 23-24, September 10 and October 1, with the Grand Final on December 17.
England will play three test matches over the months of September and October, which will also all be screened live on British Eurosport.
British Eurosport is available on all major pay-TV platforms, including BT TV, Sky and Virgin Media, as well as online via its subscription service Eurosport player, which can be accessed on PCs, smart phones and tablet devices.
For more information on English indoor bowls, visit the official website.