The British Basketball League (BBL) has confirmed that British Eurosport will become their new broadcast partner for the 2013/14 season.
The pan-European broadcaster takes over from Sky Sports as the rights holders of the league and will screen action from across the BBL across both its channels and in high-definition.
British Eurosport has committed to broadcasting 26 weekly shows during the season which will feature highlights of all the key games, including extended action from a chosen fixture.
Coverage will begin on November 9 at 12.00pm with action from the previous week’s feature game, Worcester Wolves’ clash with the Plymouth Raiders.
Top-level British Basketball adds to British Eurosport’s existing varied sporting portfolio, which includes an extensive tranche of Olympic sports rights.
Commenting on the new partnership, BBL’s commercial director David Leyden Dunbar said: “Our move to British Eurosport is about creating an appointment to view for the British Basketball audience.
“Moving to more regular scheduling throughout the season I’ve no doubt that we’ll be able to translate a surge of interest in the sport, reflected in our participation numbers, into a passionate following for the new weekly show.
“Accessibility also played a major role in the decision making process and with British Eurosport available on both Sky, Virgin and BT’s new platform we’re confident that we can build our audience through the season.”
David Kerr, Managing Director of British Eurosport said: “We are very pleased to have secured the rights to the British Basketball League, which adds to our recent announcement of NFL Monday Night Football and the UEFA Youth League rights amongst others.
“We look forward to bringing the very best domestic basketball action to fans in the UK.”
BBL basketball has been shown on Sky Sports for most of the last decade with a mixture of live and highlights coverage.
It is thought that the network has decided to cut back on some of its lower profile sports coverage – such as selected speedway, motorsport and snooker events – with British basketball appearing to be the latest casualty.
British Eurosport will produce around the same levels of coverage as Sky during the regular season.
Each weekly hour-long show will focus on a specially selected feature match from each week’s BBL fixtures.
According to the BBL’s official Twitter feed, their is an option for the finals of both the BBL Cup and BBL Play-offs to be broadcast live.
Coverage will be anchored by respected basketball commentator Dan Routledge, supported each week with guest co-commentators.