With London 2012 just 100 days away, Virgin Media has announced that it will offer a full range of Olympics content from the BBC and Eurosport to all of its subscribers.

Featuring live broadcasts in both standard and high-definition, interactive apps and a wide range of events in 3D, the cable TV provider will showcase the BBC’s dedicated Olympics channels, as well as Eurosport’s 3D coverage of the Games, at no extra charge.

Sports fans with Virgin Media can keep up with the all the live action, in addition to the Olympics coverage on BBC One, BBC Three, BBC One HD and BBC HD, via the BBC’s 24 live streams in both standard- or high-definition.

This extensive coverage means that for the first time ever, every Olympic sport will be available to watch live, whether it’s gymnastics, judo or show jumping.

The 24 live BBC Olympics channels will be available through the Electronic Programme Guide, or via the BBC Red Button.

For TiVo customers the BBC Red Button service will take advantage of the service’s IP connectivity and will be enhanced with an exhaustive catch-up offering allowing viewers to catch up on key moments of the games at a time of their choosing.

For die-hard Olympic fans looking for even more immersion, in addition to the regular coverage, Virgin Media will also be bringing its customers Olympics content in 3D courtesy of BBC and Eurosport 3D.

The BBC will be showing the opening and closing ceremonies in 3D, alongside selected live events and daily highlights in 3D.

Due to launch July 27, Eurosport 3D will broadcast a mix of around eight hours of live coverage in 3D alongside four hours of each day’s main highlights and to provide the most comprehensive 3D coverage of the Games on UK television.

Aleks Habdank, director of digital entertainment at Virgin Media said: “With a full range of live channels in HD and the first Olympics in 3D, Virgin Media TV customers are going to be spoilt with an unbeatable experience for watching the 2012 London Olympics.

“This year’s unprecedented breadth of viewing options will allow fans of any Olympic sport to watch their favourite events live and on demand, and with BBC and Eurosport 3D, viewers will be able to immerse themselves in the Games as never seen before.”

Virgin Media will also have a range of Olympics content available to watch at anytime through its pioneering TV on Demand service.

Through the course of the Games, customers will be able to enjoy a range of catch-up content through BBC iPlayer, as well as selected highlights from Eurosport 3D to relive those spectacular moments with incredible depth and realism.

Virgin Media’s announcement follows on from Sky and Freesat’s recent deals to provide its customers with the BBC’s full range of Olympics channels.

The co-operative deals with pay-TV providers do not affect the BBC’s position as host nation broadcaster, as well as Eurosport’s position as the pan-European Olympic rights holders.

Freeview viewers will also receive selected live coverage via the Red Button, with BBC 2012 Director Roger Mosey also confirming that the corporation will broadcast an additional simulcast of the Red Button service in high-definition on Freeview’s HD platform during the Games.

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